Someone said that if something can be measured it can be managed as well. So goes about the web analytics. They reveal us as to where our websites stand when it comes to facts, figures and statistics. The way how you gather the data about the success or failure of your business tactics defines the ultimate success or failure of your business. This is why business take care of their analytics by using different tools, spread sheets and whatnot. The online businesses are not exempt from this rule and they also have to try latest and the smartest business analytics tools to gauge the little itchy bitchy details about their business. This post sheds light on a top to bottom list of top ten web analytics tools.
1. Google Analytics
Ask any wannabe blogger who starts with a shabby and shaky WordPress blog as to which web analytics tool they use and the answer would most probably be, Google Analytics. If you really want to gauge this tool’s popularity, you should consider the fact that this tool has over 600,000 active installs. This is a starter or expert, whatever level you are, web analytics tool and it does the job. From getting to see the keywords that actually ranking on top to the detailed report about visitors and their demographics, Google Analytics is the sure-fire web analytics software, and stands first in our web analytics tools comparison.
While Google Analytics is no doubt the winner, there are people who prefer KISSmetrics to it and the reason is pretty simple; if Google Analytics is layman’s web analytics tool, KISSmetrics claims that it helps you retain the customers and take you one step ahead of being a “visitor only” website. The data funnel feature of KISSmetrics enable you to find the loopholes in your website management and customer retention policy. The API integration makes it a piece of cake for you to integrate the data with your website.
3. Spring Metrics
If you are looking forward to getting a simple and smart web analytics tool to gauge web trends and analytics, then Spring Metrics is the perfect choice. This web analytics tool software shows you real-time conversion analytics, keywords that rank high as well as those that rank low and the landing page analysis. Spring Metrics, however, is a paid tool and this is definitely one downside, but it offers you a free trial for 14 days and those 14 days are good enough to impress you with the its brilliance and simplicity.
Clicky Analytics is number 4 in this web analytics tools comparison list. Clicky Analytics can be found at www.getclicky.com and although the tool is not among pioneers of web analytics, it is certainly one of the most famous web analytics tools after Google Analytics, KISSmetrics and their likes. As compared to Google Analytics, Clicky offers real-time analytics. Thus, it is the best choice in cases where you are very sensitive about the visitors’ data and you get spikes in the website visitors from an outside source.
Sometimes all you focus on is reliable real-time analytics and this is what our next best web analytics tool accomplishes for you. Chartbeat is obviously not the best, but it is definitely a member of the gang. It offers in-depth real-time data about your visitors and you get to know your visitors in detail. It shows the number of visitors who only visit and those who read, ferret through different pages and spend some quality time over the website. Plus, this comes with some really nice UI, iPhone app and email notification features that add to its coolness.
If you want to avoid the “oops” factor in gauging your web analytics, then you obviously need some Woopra. Woopra is also among the team of web analytics tools that offer real-time analytics. This definitely provides an edge to this web analytics tool and others like it, over Google Analytics that takes time to update the data. It shows you the demographics of the visitors in a very detailed and scientific way. With a good UI and detailed dashboard and ability to show the customer insights, this tool is definitely among the best ones.
Mint is more or less a clone of Google Analytics. This tool also shows and tracks the most important statistics like searches, referrals and traffic trends etc. One of its key features is that it shows the total page views as well as the unique visitors on your site. If you are too serious about visitor retention and want to know all possible details about them, you would be happy to know that Mint is the web analytics tool that is armed with User Agent 007 tool that tracks the browser type and flash version that a user uses. This and few other features place Mint on number 7 of our web analytics tools list.
So far we have mentioned the web analytics tools that are generally used by webmasters and bloggers. However, this entry has a special focus and we can doubtlessly say that this tool is especially useful for ecommerce sites. It is because GoSquared shows the actionable analytics and flawlessly measures your visitor engagement. It reveals the traffic spikes, social trends and as compared to Google Analytics it calculates the visitor date and demographics more efficiently. With a very good API and real-time analytics, this tool obviously rocks and can be the choice of any blogger.
9. Church Analytics
While we are considering beautiful UI as a plus point of any web analytics tool, Church Analytics can be definitely considered the best web analytics tool on base of this standard. Although it was not long ago when this tool appeared on the horizon of web analytics tools, it has definitely made its space because of providing 100% useful and insightful data, amazing dashboard, detailed visitor information, iPhone compatibility and real-time analytics.
Considering the majority of the web analytics tools that managed to win a position in our web analytics tools list are real-time analytics providers, Mixpanel is definitely one of the best of such web analytics tools. It proves to be a very good choice when it comes to measuring user engagement. It allows you to segment the data and develop a better understanding of your visitor demographics. The special emphasis of this web analytics tool is mobile segmenting. It comes with a Bookmarks feature that helps you save the reports that you would like to have a look at whenever you are free. What more? There are annotations that show you the most important events happening on your websites.
Someone said it is not the tool but the technique or the way you use a tool that really matters. Same goes for the web analytics tools. They can be the best and still make no difference if you do not know how to use them, and if you know how to take advantage of the best web analytics technology, you can use any web analytics tool and get the best results. As you can have a look at our web analytics tools list you can see that in our final analysis, Google Analytics is the best tool. However, it does not mean that we deny to acknowledge the value of other tools; again, it is not the tool, but the person behind it.