The Seven Skills Needed to Become an Effective Business Owner

December 8, 2016 | Usman

Some people are not made to follow. Some people are destined to walk their own path, no matter how hard it might prove to be. Entrepreneurs and business owners are just such people. They are not afraid to put their ideas into action and to pursue their dreams, regardless of the risk involved. However, owning your own business can be one of the most difficult tasks a person can take on in their lives. Sometimes it can take years before you see any positive results or profits, and it can become frustrating, but there are certain skills, which can make this job easy.

With just a little experience, and a desire to learn, anyone can acquire the skills required to become an effective business owner and here we have highlighted seven such skills, just for your reading pleasure.

1. Strategic Planning

Even before you think about starting a business, you need to sit down and plan for the future. This is where the true test lies. Strategic planning can make or break your business even before it has begun and the strategy you come up with at this stage will affect the development and growth of your company in the future. You have to determine the long term goals of your business, as well as study the industry you are about to enter, along with your main competitors. Only then can you think about embarking on this arduous journey, called entrepreneurship.

2. Effective Communication

A business owner needs to have excellent speaking skills. These come in handy not only when conversing with prospective clients and customers, but also in dealing with their own employees. Good communication ensures that the various needs and demands of your workforce are cared for, while at the same time your instructions are clear enough for them to follow, without making mistakes. By being clear and concise in relaying your message, you can effectively make your voice heard, each and every time.

3. Money Management

Even though we sometimes wish it wasn’t so, the world revolves around money. And nowhere is that more true, than in the world of business. Without money, an entrepreneur can never hope to start up a new business, and it only gets harder after that. Because once you set up your company, it will take you some time before you can make your first profit and your initial investment should be able to cover all the costs till that happens. This is why it is essential that every new business manager has the ability to manage their money effectively by cutting unnecessary costs, increasing efficiency, and finding, as yet, untapped revenue streams.

4. Eye for talent

In the early days of your business, you might be able to do all the work on your own. However that will change once your company starts to grow, and it is essential that you surround yourself with talented people that can have an immediate and positive impact on your business. Every effective manager needs to have a stellar team of people helping the company grow, as well as to project an office culture that prospective employees and customers will want to be a part of.


5. Marketing

Marketing is one of the most important aspects of business owner’s job. Not only do they have to market their own business, as well as its various products and services; they also have to market their office culture, and, perhaps most notably, themselves. Owners need to convince their prospective customers that their business is the most appealing choice, when compared to their competitors and that they have the industry know-how to get the job done, in the best way possible. Even though some might find self-promotion hard to do, it is perhaps one of the most underrated marketing tools a business owner has at their disposal.

6. Networking

Entrepreneurs everywhere usually prefer to work alone. They do not like to ask for help and like to learn things on the go or through experience. But such an attitude cannot last long and sooner or later they realize that everybody needs help. For business owners, it is a great idea to get the assistance of somebody with prior knowledge of their respective industry or somebody who can provide a fresh take on your ideas and strategies. Make as many connections as you can, in your respective field, and many times they can lead to better opportunities, or even new markets.

7. Passion & Fun

A business owner could have all the skills in the world, yet there is one thing that will truly decide if they are a success or not. The passion they feel for their business. If an entrepreneur doses not enjoy the work they are doing, then they will not be motivated enough to give it their all or to put their maximum effort in making it a success. To be truly great, you need to have a strong interest in the business you set up, as well as a passion to see it grow to be amongst the very best in the world.

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