You just jumped into the vast expanse of online startups. Inspired, organized, and ready to face the challenges, you still feel overwhelmed, sometimes by the magnitude of the competition and sometimes by the feeling that you might have bitten off more than you can chew! Luckily, there are many tools available to help you maximize your productivity and get the best out of your online presence in a limited budget and time.
The key to beating your competition is establishing a strong connection with your customers through various online channels and reaching out to the right people through your content.
These tools will definitely expand your horizons if used to their full potential.
1. Google Analytics
4. Abandon Aid
1. Google Analytics
Information is power. Know each and every detail of your venture and keep a well-organized record of it. Google Analyitcs is a free tool which provides you with a detailed report about the visitors and their activities on your site. Use it to measure your traffic. Know how many visitors come to your page, their demographics, what sends the most traffic to your website and what drives it out. It is the most basic yet efficient tool that you can use to keep a check on your website’s intricacies. Installation is easy. All you need is a Google account and you are good to go!
Your customers and their level of satisfaction with your product and services will decide the future of your business. Bad customer service, delayed response to their queries, or a complicated user interface can bring your startup down to the ground. Instead of spending money on hiring a support team, get Zendesk. It is a cloud-based platform that provides your customers with round the clock efficient support. For its outstanding reporting and analytical features, it is the most favorite help-desk solution for many companies. Easy integration with third party apps, easy to navigate user interface, advanced analytics, ticket views and management, and multi-channel support are some of the benefits you get. The help-desk is flexible and can be accessed from all of your devices like mobile or blackberry. You can also create public and private forums and empower your customers with self-service portals.
Even with all the new trends leading online advertisements, email is still the most powerful way to get your customer’s attention. It gives you a sense of a more distinctive communication. Spreading the word on social media is good but specifying and targeting your customers will give you the edge over your competitors.
Run your email marketing campaigns with the help of MailChimp. It is a very important tool for startups. This program will find for you the most popular email clients your target customers use. It has an email format for each of the email clients. If you are not satisfied with the templates, you can modify them according to your taste. Make sure that each page on your website has an option to fill the signup and subscription form. So that your customers have no problem signing up and you have a greater number of subscribers. As a startup, the free plan should suffice for you. If your business is expanding, you might want to consider buying a paid monthly plan.
4. Abandon Aid
This is a very smart solution for bringing customers back to their abandoned carts. It is a psychological trick! At least half of the customers who shop online have, at some point, filled a cart and abandoned it. There could be any number of reasons for it, an empty account, technical issues with the website, price comparison, but the idea that they really wanted what they put in the cart in the first place can help you trigger them into actually finally buying it. Send them an email. Show them what they already want. Make it painfully easy for them to make the purchase. Abandon Aid will do this for you. It can send any number of emails at a time. You can set the limit for each campaign. Nothing easier you can do to raise your revenue! You can customize the email templates to suit your needs.
If you can’t afford a public relations expert but you are confident about the potential of your startup and you want your product to gain global recognition, HARO is your savior.
Helping A Reporter Out is a platform where you can pitch your content and make it available to various reporters and publications. If you are good enough, you might even end up on high authority blogs like Cosmo and The New York Times. You have to subscribe and then respond to the queries which are relevant to your business or your field of expertise. This will help you gain visibility, drive traffic to your website, form links with media, journalists, bloggers and experts. You have to be very active and check your emails multiple times a day if you want a chance to get featured.